Recruiters and hiring managers, there’s a new trend disrupting the workforce: Career Catfishing.
What is it?
Career catfishing occurs when a candidate completes the entire hiring process — accepting an offer, signing contracts, sometimes even completing onboarding paperwork — and then simply fails to turn up on their first day. No notice, no communication, no explanation.
It’s frustrating, costly, and increasingly common, particularly among younger job seekers, especially Gen Z.
Why is it happening?
Several factors are driving the rise of career catfishing:
Multiple Offers: In a competitive market, talented candidates often receive several offers at once. Some accept multiple offers to “keep their options open” and later ghost the ones they’re less interested in. Fear of Confrontation: Younger workers, accustomed to fast, digital communication, may find it uncomfortable to formally reject an offer. Ghosting feels easier than giving a direct “no”. Last-Minute Changes: Candidates may continue interviewing even after accepting an offer, and if a better opportunity arises — offering higher pay, remote working, or a better cultural fit — they’ll switch at the last minute. Lack of Emotional Connection: Virtual hiring processes can feel impersonal. Without a face-to-face meeting or deeper engagement, candidates may not feel loyal or committed to an employer they’ve never physically met. Changing Work Values: Today’s job seekers prioritise flexibility, fulfilment, and immediate personal gain over traditional notions of loyalty. If something doesn’t feel right, they move on — quickly and without guilt.
What can employers do?
To reduce career catfishing:
Build genuine relationships early in the recruitment process. Keep candidates engaged between offer acceptance and start date. Communicate expectations clearly — and regularly. Streamline onboarding to make the candidate feel valued from the outset. Craft flexible offers that speak to what candidates really want — not just salary, but career progression, workplace culture, and work-life balance.
The Bottom Line:
Career catfishing is a symptom of a deeper shift in workplace values. Organisations that adapt — by offering a better candidate experience and building trust from day one — will be best positioned to attract and retain top talent.
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